Field Agent, a retail solutions firm headquartered in Fayetteville, Arkansas, crowdsources shoppers’ smartphones to furnish consumer packaged goods, retailers, and agencies with in-store photos and video, retail information, and shopper insights.Through Field Agent’s mobile app, “agents,” as the company calls its app-users, search for and complete relatively basic tasks inside stores and other locations. These tasks, which generally pay agents between $2–12 per completion, include in-store display audits, price checks, out-of-stock audits, competitive assessments, mystery shops, and other jobs that commonly include photo requests and survey questions. The Field Agent crowdsourcing platform also powers the firm’s retail-specific search engine, Jicco, which supplies businesses on-demand photos and information from inside stores.Launched in 2010, Field Agent’s mobile app has been downloaded approximately one million times in the United States alone. Field Agent also maintains operations in several other markets, including Canada, Mexico, Australia, South Africa, and the United Kingdom.
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