Internet marketing (also known as online marketing, digital marketing, eMarketing, or web marketing,) is a pretty broad term that can encompasses a wide range of marketing tactics and strategies that use the Web and email to drive direct sales and leads thru electronic commerce.
Also referred to as online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
There are many types of internet marketing and each type of internet marketing encompasses many different types of strategies and strategies.
Ideally, you should use a mix of different types of digital marketing techniques and strategies in order to reach your audience.
Here are Seven of many types of Internet marketing used to promote Business and/or products online:
Social media marketing – Social media marketing is the process of acquiring attention and sales using social media platforms such as Facebook, Instagram, LinkedIn or Twitter.
Search engine optimization (SEO) – Search engine optimization , also known as SEO , is the process of optimizing websites and digital content to improve search engine rankings, which in turn, maximizes the number of visitors to a particular webpage.
Email marketing – Email marketing is the process of using email to send direct marketing messages to people to gain new customers and retain existing ones.
Affiliate marketing – Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others (usually through your blog), and earn a piece of the profit for each sale that you make.
Influencer marketing – Influencers (individuals with a strong social following) are paid to promote your company’s products or services. When you find influencers, who are in line with your company’s values and resonate with your customers, this marketing strategy can be highly effective for some companies.
Content marketing – content marketing as the creation and distribution of relevant, valuable content to communicate with customers and achieve your marketing goals. Content marketing strategies focus on communicating with customers, rather than selling, providing content that educates, amuses, or otherwise provides value to customers on a consistent basis in order to attract and retain a specific desired audience.
Paid advertising – PPC marketing can be broken down into two main categories: paid search (see above) and paid social marketing. Ads are published on search engines or social platforms, and companies are charged every time their ad is clicked.
Online marketing is always developing new techniques and tools to keep up-to-date with rapidly changing technology and online behavior.
So, I have put together this site for beginners like me as an introduction to online marketing types to give us a helping hand.
As we wade through the Chaos of Internet Marketing!