Dear Retailer ,
You were my darling formerly.
I affection coming to you again and again and browse from your supermarket.
I experienced the company you provided in terms of your professional advisors, affectionate associates, and knowledgeable faculty.
You have always concluded my daytime and I have always objective up compensating you back by spending more money than I planned in your stores.
It was a love affair that no one else but Simply You are responsible for ending .
It all starts when the word digital browse comes into our lives.
It was beautiful and handy and I saw how it made “peoples lives” easier.
I started trolling to digital accumulations, as they allowed me to visit anytime I like and I could access them from anywhere in the world.
The change was happening into the shop macrocosm, and I’m sure you witnessed that coming too…
You were too slow to change into adopting new trends and was asleep at the wheel, while the digital world-wide around you grew up rapid.
You admitted new participates to develop and the result is this 8,000 lb. gorilla Amazon is now staring in your appearance, frightening the sh-t out of you.
You can’t do anything to stop them, except to hate them.
But you didn’t learn anything from the lessons and you are still too slow to change in adopting new technology, and that’s a shame.
Instead, you are taking the easy roads to stay in business by closing supermarkets, laying off the very best people who were the only competitive advantage you had in participating with digital collect monsters.
To me, that’s a shameful route to dooms land or call it prolonging the agony.
You started to become a copycat, thinking of being lean and changing your place marketing with digital marketing was your only approach, so you construct your digital storefronts.
But you didn’t know what it takes to run the digital showrooms.
It was all brand-new to you. You had the money and resources to build the beautiful websites but didn’t know how to provide an amazing digital patronize know-how.
You contended and neglected.
In a space its pretty much same as I like to employer Snapchat, but don’t have a evidence.
For you it was too little too late.
You are always late!
Now you are on a dreary death row.
All of this happened, because in the process of transforming yourself into the digital period, you pushed me away from you.
You made away the extremely rationalization I had to visit your stores and supermarket, you forgot that it was your breathtaking customer service crew that was pulling me towards you.
You added me with an instant gratification when people didn’t coin that term and accompanied that with Millennial’s.
You went too far in deterring me from entering into your collects, you deliberately made impediments by having no one available on the floor to assistance me, subscribe me, you took away all of my friendly personnel that was trained to attain me joyous and satisfied.
The ensues were ugly long texts and beings deafen accumulations where no one cares.
You succeeded in pushing me away to shop online, so you can save few additional dollars by reducing the staff that was there to provide customer’s delight.
You left me alone.
I was lost and disappointed.
I got rediscovered by the heavyweights of the digital world-wide, likes of Amazons.
They fed me a constant digital browse Kool aid, a delicacy of a brand-new user event and I was morphed into thinking that I don’t need you anymore.
But we all forget, that the basics of patronizing are all about personalized suffer and happy.
Beings do business with friendly beings, that’s why 90% of shop is still done in the physical supermarkets.
Since you have disbanded me and made apart the friendly organization that was there to provide me with a great service and smile, I was left with no choice but to go elsewhere.
Amazon and other digital whales know this basic principle and they don’t want to repeat the same mistakes you have impelled.
They know they can only proliferate so much better from their digital store’s auctions.
They are now coming into your turf and opening physical collects and bringing hubs.
They are after that 90% of people who still supermarkets at physical accumulations and most likely will be pursued supermarket for years to call.
They want to engage with the buyers to provide them with the opportunity to see before buy, touch n suffer its consideration of this agenda item, and get new personalized suffers.
You can bet, they will be leveraging their cross-channel advantage in providing them with the best of both digital and physical retail shop event, that was your specialty formerly and you were very good at preparing me fortunate and satisfied.
Alas, only if you could have known better and adopted the change.
Obstruct your advantage and cool you had once, you could have been the manager in both digital and physical retail world.
You had all the possibilities and resource.
The only happening required being to deliver the same in-store patronizing ordeal you provided to your buyers onto the digital fronts.
You knew it better than anyone, how to satisfy the customer.
You should have engaged and serviced me wherever and whenever I wanted.
The engineering was always there.
You could have given me the consistent in-store supermarket know-how in your digital accumulates on my mobile designs.
I would have loved you more and could never be lost.
You pushed me away, to be founded by others, and now you are struggling to bring me back to you.
I will forgive you once and come back to you.
I still need you. You have the competitive advantage of having physical accumulations near me, accessible products on shelves, and whatever left of those few good parties that can advise and cure me with questions.
But you were supposed to promise me that from now on you are able to take good care of me.
You will be delivered me with consistent and personalized service, whenever I involve, across all programs.
You will give modern tools to your accompanies so they can deliver the best patronizing ordeal that makes me happy, because now I am spoiled.
This time, you have to earn me back, by growing modern and leading from the technology front.